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Journal of Consumer Research Policy Board
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Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary quarterly. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (e.g., brand choice) to more macro-level issues (e.g., the development of materialistic values).
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Membership
Name |
Position/Term |
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Wedel, Michel Univ of Maryland, Dept of Marketing Robert H. Smith School of Business 3303 Van Munching Hall College Park, MD 20742-1815 United States Phone: (301) 405-2162 Fax: (301) 405-0146 mwedel@rhsmith.umd.edu |
ASA Rep to Other Organization (2009 - 2014) |
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